Transform Your Public Safety Brand With a Fractional CMO

With over 20 years of experience in law enforcement and marketing, Adam Wills serves as a Fractional Chief Marketing Officer for public safety brands. He provides the knowledge and experience needed to help you reach your goals and objectives.

Solve Bigger Problems.

Lead With Strategy.

Grow Faster.

As your business grows, marketing becomes crucial for your public safety brand's success. However, hiring a full-time Chief Marketing Officer may not always be feasible. That's where a Fractional CMO can help. With Adam's expertise, he can assist in developing your business's marketing strategy and making data-driven decisions.

A Unique Approach to the Public Safety Sector

In the distinctive and complex landscape of the public safety industry, a standard approach to marketing won't cut it. You need a Fractional Chief Marketing Officer who understands not just marketing, but the ins and outs of your industry. With Adam Wills Consulting, you get a partner who knows how to navigate the unique challenges and opportunities of public safety marketing, bringing specialized expertise that drives results.


A marketing strategy tailored to your company's unique needs and objectives, ensuring the development of a comprehensive and effective plan aimed at reaching your specific goals.


A veteran in both law enforcement and marketing, Adam Wills brings unparalleled leadership to your team. With his guidance, you can trust that your marketing efforts are aligned with your overall business strategy.


Adam is committed to serving as an ally to CEOs, guarding the interests of entrepreneurs, and ensuring their vision is realized through strategic and effective marketing initiatives.

Brand Messaging

As a former StoryBrand Certified Marketing Expert, Adam harnesses the power of storytelling techniques to craft compelling brand messages that resonate with your target audience, driving engagement and fostering a memorable brand experience.

Turn Your Vision Into Reality
with Expert Guidance.

Get a Free Copy

of My Book

The Rule of 26 for Public Safety Brands

Three Steps to Doubling Website Revenue

Driving Growth, Amplifying Impact

Duncan Horner
Arctos Industries

“No Bull. If you feel like you’re spinning your wheels with marketing, don’t know what to focus on, are confused by all the KPI’s, platforms and so on, Adam simplifies the marketing game and provides strategies and resources you can use right now.”

Scott Savage

Savage Training Group

“As a former law enforcement officer and current marketing professional, Adam was an obvious choice when I needed help crafting a lead generator for my law enforcement training business. To anyone who is on the fence about whether or not to invest in hiring a marketing professional, I would highly recommend Adam. He’ll help you clarify your message and convert leads into sales.”

Lauren Rich

The Mental 9-Line

“I own a therapy practice for male combat veterans and first responders. Since working with Adam, I have definitely grown at least threefold, maybe larger. My practice has grown in a two year timeframe what normally takes mental health practices a decade.”

Unleash Your Public Safety Brand.

Many public safety brands struggle to expand and succeed without the guidance of a marketing expert who truly comprehends the intricacies of their industry. By engaging Adam Wills as your Fractional Chief Marketing Officer, you gain the expertise of a seasoned marketer and public safety veteran who will elevate your marketing efforts to new heights.

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